IDFA vs SKAd: everything you need to know

IDFA and GAID doesn't mean that measurability is non-existent on mobile now

As part of the iOS 14 update, Apple announced that users are able to block the IDFA identifier at the app level This is known as the

idfa meaning IDFA attribution means 1 to 1 matching and full deterministic granularity on campaign variables: creatives, placements, audiences, and more

report spam meaning in kannada If a user does not opt-in, the IDFA will not be available This means that it cannot be used for attribution purposes and that advertisers must instead use